Posted 5th April 2023 | 2 Comments
RDG launches new railway publicity campaign
A new advertising campaign to ‘entice’ commuters, business and leisure travellers back to the railway has been launched by the Rail Delivery Group.
The RDG said the campaign is ‘a reminder that taking a train to experience something in person is a reminder of real life’. Using a mixture of shared social media material and film, the campaign is designed to boost demand from the leisure, commuter and business markets.
RDG chief executive Jacqueline Starr said: ‘Rail is fundamental to helping connect passengers to the people, places and things they love. Nothing Beats Being There is a rallying call.
‘Revenue for commuting and business travellers has still not returned to pre-pandemic levels. So we want to use this campaign to encourage everyone back to rail.’
Reader Comments:
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mr mark daley, RAMSGATE
Train travel is prohibitively expensive. Only when the price falls will people start wanting to use services again. There is also the issue of extremely unwelcoming stations with closed toilets and waiting rooms. Often the extortionately priced 'refreshment' vendors are closed too..
Hugo, Newbury
Run this advertising campaign with an offer to entice people back, making fares 50% off all tickets. Then follow it up with a huge change to ticketing. Then run the 50% off for a year and a bit…..